Software, services, and platforms included in WyoHub's Wyoming entrepreneur toolkit.
Shopify
Website Builders - Paid
Leading e-commerce platform for selling online and in-store. Great when you need a turnkey storefront, built-in payments, and apps without heavy customization or engineering.
All-in-one commerce platform, Large app ecosystem, Reliable checkout and payments, Subscription + app costs add up, Theme customization can be limiting
WordPress
Website Builders - Freemium
Flexible, open-source website platform with vast plugin ecosystem. Good when you want full control over content and design and can manage hosting and updates.
Highly customizable & extensible, Huge plugin/theme ecosystem, Requires ongoing maintenance, Security depends on hosting/plugins
Wix
Website Builders - Freemium
Drag-and-drop website builder with business features. Ideal for quick brochure sites and service businesses that want easy setup and minimal maintenance.
Very easy to set up, Good templates and built-in SEO basics, Less flexible for complex sites, Free plan includes branding/limits
Squarespace
Website Builders - Paid
Design-focused website builder with professional templates. Often considered for polished sites and portfolios where aesthetics and simplicity are priorities.
Beautiful, consistent designs, Good commerce & portfolio features, More opinionated; less flexible, No free plan; monthly cost
Wave Accounting
Accounting Software - Freemium
Free accounting software for small businesses. Helpful for new or very small operations that need basic invoicing and expense tracking without a monthly fee.
Free core accounting, Simple for very small businesses, Fewer advanced features, Fees for payments/payroll add up
QuickBooks Online
Accounting Software - Paid
Popular accounting software for growing businesses. A strong fit when you collaborate with accountants and need robust reporting and integrations.
Widely supported by accountants, Strong bank feeds and reporting, Higher monthly cost, Learning curve for simpler needs
Zoho CRM
CRM & Email Marketing - Paid
Affordable CRM with sales automation and integrations. Good for small-to-midsize teams that want pipeline tracking and automation on a budget.
Affordable for feature set, Part of broader Zoho ecosystem, UI can feel complex, Setup and customization take time
HubSpot CRM
CRM Systems - Freemium
Free CRM with contact management and email tracking. Ideal starter CRM for managing contacts and emails with room to grow into advanced features.
Solid free tier, Easy email and contact tracking, Advanced features require paid tiers, Reporting limits on free
Katana
ERP Systems - Paid
Manufacturing ERP for inventory, production, and purchasing, with stock and shop-floor management features.
Manufacturing-focused workflows, Stock and shop-floor visibility, Pricier starting point, Overkill for services-only businesses
Google Workspace
Productivity Suites - Paid
Business email, Drive storage, Docs, Sheets, and Meet. A common option for teams that collaborate heavily in documents and prefer cloud-based tools.
Integrated document collaboration, Centralized administration and security controls, Works most smoothly online; offline support is limited, Per-user pricing can grow costs
Microsoft Teams
Productivity Suites - Paid
Team chat, meetings, and collaboration (part of Microsoft 365). Strong fit for organizations already on Microsoft 365 that want deep Office integration.
Deep Office integration, Powerful enterprise features, Can feel heavy for small teams, More admin overhead
Mailchimp
Email Marketing - Freemium
Popular email marketing platform with automation. Good for newsletters, basic automation, and templated campaigns as you grow your audience.
Recognized brand; easy to start, Templates and basic automation, Costs grow with list size, Automation limited on lower plans
ActiveCampaign
CRM & Email Marketing - Paid
CRM + marketing automation with powerful email sequences, segmentation, and sales pipelines.
Strong automation builder, Robust segmentation and personalization, Learning curve, Costs increase with contacts
Envato Elements
Marketing - Paid
Unlimited downloads of stock photos, graphics, templates, and assets for one subscription.
Unlimited downloads, Huge library of assets, License requires active subscription, Not all assets are premium quality
Canva
Marketing - Freemium
Easy-to-use design tool for social posts, presentations, and marketing materials.
Beginner-friendly, Great templates and brand kits, Advanced features behind Pro, Less control than pro tools
Adobe Creative Cloud
Marketing - Paid
Professional suite including Photoshop, Illustrator, Premiere Pro, and more for advanced creative work.
Industry standard tools, Extensive capabilities and integrations, Subscription cost, Steeper learning curve
Pixabay
Marketing - Free
Free stock photos, videos, and vector graphics for commercial use.
Free for commercial use, Large library, Quality varies, Attribution sometimes appreciated
Unsplash
Marketing - Free
High-quality free stock photos contributed by creators worldwide.
Beautiful photography, Free for most uses, License limits for compiling, Less variety in niche topics
Fiverr
Freelance Services - Paid
Freelance marketplace for design, development, marketing, and more at various price points.
Large pool of freelancers, Transparent pricing, Quality varies, Service fees
Upwork
Freelance Services - Paid
Freelance platform for hiring professionals for short- and long-term projects.
Strong talent pool, Time-tracking and contracts, Fees for clients and freelancers, Can be competitive to hire
Autodesk Fusion 360
CAD - Paid
Integrated CAD, CAM, and CAE platform for product design and manufacturing.
All-in-one CAD/CAM, Cloud collaboration, Subscription pricing, Learning curve for advanced workflows
SOLIDWORKS
CAD - Paid
Professional CAD suite widely used in engineering and product design.
Mechanical-design workflows, Simulation add-ons, Licensing costs, Windows-focused environment
Onshape
CAD - Paid
Cloud-native CAD platform with collaboration and version control.
Cloud-first collaboration, No installs or file conflicts, Annual licensing, Internet required
Cursor
Programming - Freemium
AI-first code editor to speed up coding with inline assistance and agent workflows.
Powerful AI features, Fast onboarding, Cloud-connected features, Pro plans for heavy usage
Visual Studio
Programming - Freemium
Microsoft's integrated development environment for Windows with rich debugging and .NET tooling.
Deep .NET tooling, Integrated debugger, Windows-focused, Heavier than lightweight editors
OpenAI ChatGPT
AI Tools - Freemium
General-purpose AI assistant for research, drafting, coding help, and more.
Versatile across tasks, Strong ecosystem of plugins/integrations, Some advanced features require a paid plan, Outputs require review
Anthropic Claude
AI Tools - Freemium
Helpful, reliable AI assistant for writing, analysis, and coding with long context.
Very good at analysis and writing, Large context window, Pro tier for heavy use, Model selection varies by plan
Google Gemini
AI Tools - Freemium
Google's multimodal AI for text, image, and code tasks with native Google integrations.
Multimodal support, Integrates with Google ecosystem, Advanced capabilities on paid plans, Regional availability varies
Google Sites
Website Builders - Free
Simple website builder integrated with Google Workspace for basic sites and internal hubs.
Very easy to use, Integrated with Google Drive, Limited design flexibility, Not ideal for ecommerce
Square
Payments & Commerce - Freemium
Payments, POS, and online checkout suite for in-person and online sales.
Great for in-person and online, Fast to get started, Transaction fees, Advanced features add cost
PayPal Business
Payments & Commerce - Freemium
Checkout, invoicing, and payment processing trusted by consumers globally.
Widely recognized by customers, Easy checkout integration, Transaction fees, Dispute handling can be strict
Stripe
Payments & Commerce - Freemium
Developer-friendly payments platform for online businesses, subscriptions, and marketplaces.
Powerful APIs and docs, Global payments support, Requires developer setup, Fees for advanced products
Etsy
Sales Channels - Paid
Online marketplace to sell handmade, vintage, and unique goods with built-in traffic.
Built-in buyer audience, Easy storefront setup, Listing and transaction fees, Competition within marketplace
Freelancer
Freelance Services - Paid
Hire freelancers across development, design, writing, and more for projects of any size.
Large global talent pool, Project and hourly options, Quality varies, Platform fees
Airtable
Productivity Suites - Freemium
Flexible database-spreadsheet hybrid for teams to organize projects, content, and operations.
Flexible and visual, Great for lightweight CRMs/ops, Costs scale with seats/records, Advanced features in paid plans
Calendly
Productivity Suites - Freemium
Scheduling automation to eliminate back-and-forth when booking meetings.
Saves scheduling time, Integrates with calendars and tools, Advanced routing on paid plans, Branding on free plan
GIMP
Marketing - Free
Free, open-source image editor for photo retouching and graphic design.
Completely free, Powerful community plugins, Interface can be complex, Fewer pro features than Adobe